Privacy Policy
E & M Athletics LLC, doing business as E & M Athletics (“we,” “us,” or “our”), operates the E & M Athletics mobile application, website, and membership and training services.
This Privacy Policy explains how we collect, use, share, protect, and retain personal information when you use these services.
1. Information We Collect and How We Use It
The information we collect depends on the services and features you use.
Contact and account information. We collect your name, email address, phone number, login information, and other details you provide when creating or managing your account. We use this information to manage your account and membership, identify you, provide support, and communicate with you.
Membership and scheduling information. We collect membership selections, purchases, class reservations, personal training appointments, attendance records, and signed agreements or waivers. We use this information to provide gym services, manage bookings, and maintain membership records.
Payment information. We collect billing details, payment authorizations, and transaction records needed to process membership dues and other purchases. Payment information is handled through our payment service providers.
Fitness and health information. We collect training goals, exercise experience, workout logs, progress records, and information about injuries, limitations, or other considerations you choose to share. We use this information to provide programming, personalize training, and track progress.
Photos and uploaded content. We collect profile pictures, progress photos, messages, and other content you choose to submit through available features. We use this information to provide those features and support your training.
Communications and consent records. We collect messages, support requests, communication preferences, and email or text messaging consent records. We use these to respond to inquiries, provide service updates, and manage communications.
Technical and usage information. This information is used to operate and secure the services, troubleshoot problems, and improve performance.
Location and connected services. If you enable location permissions, location information is used to support authorized gym entry through Kisi Security. Relevant access information is shared with Kisi as needed to provide this feature.
You may also choose to connect compatible wearable devices or fitness services. If you opt in, we access the fitness and activity information you authorize to support workout tracking, progress monitoring, and personalized programming. Relevant information is processed through Exercise.com and the connected service as needed to provide the integration.
You can manage location permissions through your device settings and disconnect wearable devices or fitness services through the applicable account settings. Disabling these permissions may limit the related features.
2. Cookies and Similar Technologies
Our website and service providers may use cookies or similar technologies to maintain sign-in sessions, remember preferences, and understand how the services are used.
You can manage or disable cookies through your browser settings. Disabling certain cookies may prevent account access or affect other website features. Browser cookie settings may not control information collected separately through the mobile app.
3. How We Share Information
We do not sell or share your personal information with third parties or affiliates for their marketing or promotional purposes.
We share information as necessary with providers that help us deliver our services, including:
Exercise.com: To support our app, account and membership management, scheduling, programming, communications, and related platform services.
Payment processors: To process payments, manage recurring billing, and handle refunds.
Communication providers: To deliver emails, text messages, and app notifications.
Hosting, technical support, and analytics providers: To store information, maintain the platform, troubleshoot issues, and understand service performance.
Access control providers, including Kisi, where applicable: To verify membership eligibility and provide authorized gym entry.
Authorized E & M Athletics staff and trainers may access information needed to manage memberships and provide training and support.
We may also disclose information when required by law, to respond to valid legal requests, resolve disputes, investigate suspected fraud or misuse, or protect the rights and safety of our members, staff, and others.
4. Information You Share with Others
If you use features that allow you to share a profile, workout, comment, photo, or other content with other members or a group, that information may be visible to the audience selected through that feature.
Please consider what you share and avoid posting information you wish to keep private.
5. Email, Text Messages, and Notifications
We use your contact information to communicate about your membership, appointments, payments, programming, support requests, and gym updates. Where required, we obtain consent before sending promotional communications.
You may unsubscribe from promotional emails using the unsubscribe link provided. You may manage app notifications through your device settings. These choices do not prevent necessary account or service communications through other available channels.
If you opt in to receive SMS messages from E & M Athletics, message and data rates may apply. You may opt out at any time by replying STOP.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
6. Data Security
No method of electronic transmission or storage is completely secure. You can help protect your information by using a strong, unique password, keeping your login details private, and signing out of shared devices.
7. Data Retention
We retain personal information for as long as reasonably necessary to provide your account and services, maintain required business records, comply with legal obligations, resolve disputes, and protect against fraud or misuse.
Account information, workout history, and training records may be retained while your account remains active. Certain records, including payment, tax, membership agreement, and waiver records, may need to be retained after your membership or account ends.
When information is no longer needed, we delete it or anonymize it so it can no longer reasonably identify you.
8. Access, Corrections, and Account Deletion
You may review and update available personal information through your account settings. You may also contact us to request access to, correction of, or deletion of your personal information.
Request deletion by email
Email ethan@em-athletics.com with the subject “Account and Data Deletion Request.” Include your name and the email address associated with your account. We may need to verify your identity before processing your request.
After verification, we will arrange deletion or anonymization of your account and associated personal information, except for information retained for legal, accounting, security, fraud prevention, or dispute resolution purposes. We will explain any applicable retention exceptions when responding.
Self-service account deletion
Where self-service deletion is available:
Sign in to the E & M Athletics member app.
Open My stuff → Account.
Scroll to Account Cancellation.
Cancel any active subscriptions or set them to cancel at the end of the billing period, as required by the platform.
Select “Please delete my account” and confirm.
If the deletion option is unavailable or you need assistance, email ethan@em-athletics.com.
Account deactivation or removal from view does not necessarily mean that all stored information has been permanently deleted. You may use the email request above to request deletion of your associated personal information.
Uninstalling the app does not delete your account or its associated information.
9. Children’s Privacy
Our services include training for students and teenagers, but the app and website are not intended for children under 13 to create accounts or submit personal information independently.
If you believe a child under 13 has submitted personal information without appropriate parental authorization, contact info@em-athletics.com so we can investigate and take appropriate action.
10. Third-Party Websites and Services
Our services may contain links to third-party websites or services. Information you provide directly to those services is subject to their privacy policies.
We encourage you to review their policies before providing personal information.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes to our services, information practices, or applicable requirements. We will post the updated policy here and revise the effective date.
Where required, we will provide additional notice or obtain consent before applying material changes.
12. Contact Us
For questions about this Privacy Policy or requests concerning your personal information, contact:
E & M Athletics
E & M Athletics LLC
32 Atlantic Avenue
Marblehead, MA 01945
General privacy questions: info@em-athletics.com
Account and data deletion requests: ethan@em-athletics.com
Website: https://em-athletics.com